At Web Manuals, we’re redefining aviation with our state-of-the-art SaaS solutions. Our mission? To revolutionize how aviation professionals work while reaching new heights of innovation and service. As a bootstrapped company, we chart our own course, breaking barriers and setting our sights on the stars and beyond. We’re proud to offer an environment where you can soar, both professionally and personally, and explore a world of opportunities within an international team.

With offices in Malmö (HQ), San Diego, New York, Sydney and Singapore, we’re growing rapidly. Now, we’re on the hunt for a Communication Specialist to join our team in Malmö, Sweden!

About the role

As Communication Specialist at Web Manuals, you will be responsible for leading and executing our external communication efforts. You will define how we present our brand, products, and expertise on a global level, while producing high-quality content yourself. The role blends strategy with hands-on delivery. You will translate business goals into clear, compelling messaging, take ownership of communication initiatives, and ensure consistency across markets and channels. This includes everything from website content and thought leadership to PR activities and product launch communication. You will also lead our social media strategy and planning, setting direction, governing the content calendar, and coordinating execution together with marketing colleagues and regional stakeholders.

You will be part of the marketing team and collaborate closely with Product, Commercial, Sales, and Customer Success. You will also manage our PR agency to increase our visibility within the aviation industry. The position reports to the CMO and is based at our headquarters in Malmö

Your key responsibilities

• Develop and execute our communication plan aligned with company goals.

• Define and refine messaging and value propositions across products and markets.

• Lead communication for product launches and strategic initiatives.

• Own and prioritize the content roadmap.

• Produce high-impact website, landing page and thought leadership content.

• Drive case studies, sales collateral and event communication together with internal stakeholders.

• Own and lead the social media strategy and content planning across channels, ensuring alignment with growth targets, brand positioning and performance goals.

• Manage and direct our PR agency and media activities.

• Follow up on performance and continuously optimize communication efforts.

What we're looking for

• Bachelor's degree in communication, marketing, journalism or similar field.

• 3+ years of experience in communication, content marketing or PR.

• Proven ability to turn business strategy into clear, compelling messaging.

• Excellent writing skills in English.

• Strong understanding of SEO and content performance.

• Experience working cross-functionally and managing external partners.

• Structured, proactive and comfortable taking ownership.

• Curious and motivated to continuously improve how we communicate.

• Experience from SaaS, B2B or aviation industries, as well as experience in communication in technical or regulated environments is considered a plus.
  

Other information

• Start date: ASAP

• Location: Malmö, Sweden

• Work extent: Full-time

• As part of our recruitment process, we use the Predictive Index (PI) assessment to ensure a great fit between your skills and our company culture.

• If applicable, please include a link to your portfolio showcasing relevant projects and work samples as part of your application.

Curious about what it’s like to work at Web Manuals? Check out our new Instagram account and visit our About us page!