At Web Manuals, we’re redefining aviation with our state-of-the-art SaaS solutions. Our mission? To revolutionize how aviation professionals work while reaching new heights of innovation and service. As a bootstrapped company, we chart our own course, breaking barriers and setting our sights on the stars and beyond. We’re proud to offer an environment where you can soar, both professionally and personally, and explore a world of opportunities within an international team.

With offices in Malmö (HQ), San Diego, New York, Sydney and Singapore, we’re growing rapidly. Now, we’re on the hunt for a Product Marketer to join our team in Malmö! Take the leap and join Web Manuals on our journey to revolutionize aviation - apply today!

About the role

As Product Marketer at Web Manuals, you’ll shape how our products are positioned, understood, and adopted across the market and internally. You translate product strategy into clear value propositions, target personas, buyer journeys, and winning messaging, then turn those into go-to-market plans, launches, and ongoing campaigns. Working closely with Product, Marketing, CX, and Commercial, you’ll bring competitor and customer insights into the narrative, drive strong internal communication and alignment, enable Sales with training and materials, and help track performance to refine execution - acting as a key bridge between teams to enhance product understanding.

Your key responsibilities

• Define target personas, map buyer journeys, and craft messaging frameworks that clearly articulate the product’s value.

• Clarify what the product is, what it’s for, and why it’s better than alternatives - in close collaboration with the CPO as well as Product and Marketing teams.

• Lead go-to-market strategy planning and execution for new products and major releases, ensuring strong market fit and clear launch narratives.

• Partner with the Product Strategy Specialist on analysis and data; turning insights into actionable messaging, plays, and recommendations.

• Drive internal rollouts and communication, especially toward CX and Commercial teams, ensuring everyone is confident in how to talk about and sell the product.

• Co-create enablement materials, training, and narratives with Commercial leadership.

• Support Marketing-led campaigns by supplying messaging, proof points, and ongoing product communication plans.

• Contribute to pricing and packaging discussions to support adoption and growth.

• Help define success metrics, track performance post-launch, and iterate based on data and feedback.

• Ensure tight alignment between stakeholders across Product, CX, and Commercial departments throughout the product lifecycle.

What we're looking for

• Bachelor’s degree in Marketing, Communications, Business, or similar (technical/product-focused studies are a plus).

• 3+ years of professional experience from a similar role.

• Experience working in a product company and collaborating closely with product/development teams; comfortable with technical aspects and product workflows.

• Strong understanding of B2B buying journeys and sales processes (SaaS experience is highly valued).

• Excellent communication skills with a proven ability to translate technical capabilities into clear business value.

• Solid stakeholder management skills and confidence aligning multiple departments around shared messaging.

• Strong project management and cross-collaboration abilities.

• Demonstrated success leading product launches and go-to-market strategies.

• Analytical and data-driven; experience using insights and performance/analytics tools to guide decisions.

• Creative, strategic thinker who enjoys turning insight into action.

• Deep customer understanding and ability to uncover and articulate customer needs.

It's considered a plus if you also have:

• Work experience in a global environment.

• Familiarity with the aviation industry.

• Experience with product packaging and pricing.

Other information

• Start date: ASAP, flexible

• Location: Malmö

• Work extent: Full-time

• Travel: Occasional travels for roadshows and events, including internal events, will be required for the role.

• As part of our recruitment process, we use the Predictive Index (PI) assessment to ensure a great fit between your skills and our company culture.

Curious about what it’s like to work at Web Manuals? Check out our new Instagram account and visit our About us page!